Bad Bunny
Role: 2D/3D animation lead
Benito!! This was a fun one that I nudged Creative Director Brandon Hirzel to have the studio (Modlo) take on, since it was an opportunity to get huge crowds to see our work displayed larger than life. Bad Bunny’s team tasked us with three songs, which meant we had to make 10+ minutes of animation in four weeks. Oof. We ended up with a solution that had us working a little backwards: start off with discreet animations, offset them, and build out scenes from there. Micah Buzan and company provided us with gorgeous cel work that I comped together with some bits of 3D into a flat, maximalist, underwater world reminiscent of Kanahebi’s work and that episode of Spongebob where he gets the underwater world to sing. Unfortunately the full video is too long to host here, but check out the full thing on the Modern Logic website.