Snowfall Pitch
Role: Design
A mix of photography, type, and 3D design that was the first pitch I worked on at Modern Logic. And we won, too! The goal here was to muddy up our 3D and make it look analog to gel with the photograpy/stock we used. This season of Snowfall was all about the dissonance between the glitz of where the protagonists landed (Downtown LA was our referent) and the grit of where he came from (South LA).